Thomas Dmoch
Dr. Thomas Dmoch, born in 1966, studied business administration in Bayreuth,
Aixen-Provence (France) and Saarbrücken.
He received his PhD at the Institute of consumer and behavioural research
(Director: Prof. Dr. Kroeber-Riel), University of Saarland for his dissertation
about the standardisation of international advertising.
Dr. Dmoch started his career in the advertising department of Volkswagen AG in Wolfsburg.
After different positions in marketing and sales he changed to Jaguar Deutschland GmbH
in Kronberg in 2002. As Manager Brand and Communication he was responsible for advertising,
trade marketing and brand communication.
In 2003 Dr. Dmoch took the position of the Director Marketing Communication at SkodaAuto Deutschland GmbH in Weiterstadt.
Today, he acts as Marketing Director for Renault Trucks Deutschland in Cologne.
His fields of interest are advertising, brand communication and market research.
Curriculum Vitae
Dr. Thomas Dmoch works as Marketing-director at Renault Trucks Deutschland.
The purpose of this webpage is to provide others with the empirical data of his dissertation for subsequent research.
