Curriculum vitae
Dr. Thomas Dmoch, born in 1966, studied business administration in Bayreuth,
Aix-en-Provence (France) and Saarbrücken.
He received his PhD at the Institute of consumer and behavioural research
(Director: Prof. Dr. Kroeber-Riel), University of Saarland for his dissertation
about the standardisation of international advertising.
Dr. Dmoch started his career in the advertising department of Volkswagen AG in Wolfsburg.
After different positions in marketing and sales he changed to Jaguar Deutschland GmbH
in Kronberg in 2002. As Manager Brand and Communication he was responsible for advertising,
trade marketing and brand communication.
Then, he acted as Marketing Director for Renault Trucks Deutschland in Cologne.
His fields of interest are advertising, brand communication, market research and event management.
About this web page
„The purpose of this webpage is to provide others with the empirical data of my dissertation for subsequent research. In return, users of these data may quote the source correctly as http://www.dmoch.info.
I would appreciate to get a copy of your publication.“
